It can go either way, really. At first, we thought it sounded like the place where you might come from.

The idea took on a personality of its own when a Facebook friend shared an image of their very own Papaw to use on the label.

Through a hilarious collaborative process, we ended up with the introduction of a tremendously fun and fragrant candle with a down home feel.

While the theme is up-beat and whimsical, the approach to the performance of the candle itself was quite serious.

Six fragrances with around a 60 hour burn time. Premium, phthalate-free scent oil. High melt point food-grade paraffin. Braided cotton wick.

All decked out in a 12 oz Kerr canning jar with a twist-off galvanized metal lid.

See the promotional flyer here for a list of fragrances and descriptions.